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"FROM A VERY STATISTICAL MODEL, WHAT WE CAN SHOW IS THAT AS YOU HAVE MORE PEOPLE PARTICIPATING IN A PROCESS, THE LIKELIHOOD OF YOU GETTING AN EXTREME VALUE SOLUTION GOES UP.

THERE'S NO MAGIC BEHIND THAT AT ALL, IT'S SIMPLE STATISTICS AND SIMPLE MATH SHOWING WHY CROWDSOURCING WORKS OVER AND OVER AND OVER AGAIN."

Karim Lakhani, Professor Harvard Business School and founder and co-director of the Laboratory for Innovation Science at Harvard and Principal Investigator Crowd Innovation Lab | NASA Tournament Lab

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